When you need an adult in the room.
B. Baker is an award-winning product executive with expertise in both software and hardware technologies.
He is one of the world's leading experts in human-centered design.
Edge Leadership
B. Baker has led 250+ projects with global innovators, led a top product design agency for 15 years, and has advised over 100 startups as a strategist and investor.
Mr. Baker’s respectful yet results-driven leadership has successfully guided teams of 10–200 across design, data, hardware, manufacturing, and executive domains, giving him deep insight into cross-functional teams and global innovation ecosystems.
Product Design - 100 million+ users
Mr. Baker's work touches more than 100 million people daily in diverse verticals.
- all Android phones (Google)
- televisions and game consoles (LG, Samsung, Sony)
- large-scale web designs (Home Depot, Reuters, Toyota)
- headphones (Sony)
- blockchain and fintech (Chase/Paxos/Bridge21/Lumi)
- enterprise and CRM platforms (Seimens, Gap Inc., GlobalTrans)
- home appliance (Target, LG, Best Buy)
Digital and Consumer Tech Innovation
With nearly 100 innovation projects spanning digital, crypto, enterprise software, mobile apps, consumer electronics, retail, automotive, and e-bikes, Mr. Baker has delivered groundbreaking results. His work has earned accolades including "Best in Show" at CES, multiple Red Dot Awards, Webbies and other industry honors. He has also served as an innovation judge for CEDIA and CES.
His secret? All products are for customers—know them better than anyone, and success follows.
Speaker / Product guru
As a global leader in technology innovation, Mr. Baker delivers engaging talks that resonate on both personal and professional levels. Through compelling stories from his top clients, he illustrates the vital role of human-centered design in driving enterprise success (and shares lessons from the occasional misstep).
His audiences range from company innovation teams to C-Suite leaders aiming to supercharge their product efforts, as well as attendees at industry conferences exploring the transformative power of human-centered design.
Recent engagements:
- Created a high-tech testing platform for a Japanese automotive company.
- PRODUCT REVIEWS! Conducted user-focused reviews of several apps, software packages and consumer tech products - these reviews are enhanced by AI agents I've built over the last six months.
- Built an innovative drivetrain system for an e-bike company, filed and was awarded two engineering patents.
- Completed an independent ethnographic study of customer relationship software for a global logistics company.
- Discovered product innovations for a social media advertising firm, a consumer tech manufacturer and two enterprise software companies.
Serving You with the highest level of professionalism and expertise, I provide:
- Team Development for your in-house product group or design team.
- Independent reviews of software and consumer tech products (human + AI).
- C-suite and Board of Directors product advice/research.
- In depth, human centered design studies (KYC) akin to Apple's product group.
- Speaking on product innovation and design.
So let's get to work!
The first call is free and may just rock your world.
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Or write hello@ChiefofProduct.com